The importance of using video content within social media

If you spend any time on social media at all, you will notice the growing trend in businesses using video content a lot more throughout their social media platforms. Social media is still a relatively new industry and it is evolving all of the time. One of the main ways we are seeing this evolution at the moment is in video content, with platforms such as TikTok and Instagram or Facebook stories skyrocketing in popularity.

In 2019, the average internet users spent 84 minutes each day watching online videos and this is expected to increase by 19% in 2021. 

We have put together some of the main reasons why we know your business should be embracing video content on its social media platforms.    

Increased engagement rate

Video posts on social media always get so much more engagement from users than any other types of posts, even images. Video allows people to take in a lot of information without having to read through it. In fact, a study carried out by BuzzSumo saw that video posts get at least 59% more engagement than other post types shared on Facebook. 

Reach more people

With greater engagement rates on your video posts, comes the opportunity to reach more users. The way the algorithm works on social media platforms is that the more people that engage, the more users your post will be shown to within their news feeds. Of course, the whole aim of using social media is to reach more potential customers. 

Convey messages easier 

Video content allows you to convey information in a very digestible way for the viewer. You can provide an awful lot of information within a video, that if types up as a traditional text-based post, the vast majority of users simply wouldn’t have the time to read. 

How can we help you produce video content for social media use?

We provide a range of videography services that include planning, pre-production, filming, post-production and editing. We will work with you closely to really capture the message and feeling behind your business, resulting in videos that can be shared across all of your social media accounts, as well as your website. If this is something you struggle to find the time to do, we can also help you with our social media management and website design packages. 

What equipment do we use?

We have access to state of the art videography equipment that really helps to bring your content to life. Our equipment includes; Red Dragon 5K camera, Sony FS7, Canon 6D, cinema lens kit, tripods, wireless and gunshot microphones, camera crane, softbox, autocue, sound mixers and much more.