Inbound Marketing is a strategic marketing method to attract and entice customers to engage with your business through non-offensive and tailored approaches, building trust and value in your products or services with useful content marketing, blog posts, events, SEO, social media and more.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found. Outbound marketing’s decline has been apparent for years. In contrast, countless brands have implemented a unique inbound marketing strategy to boost their local presence, expand into international territories and capture niche markets.
Inbound marketing offers numerous benefits. When implemented well, it can:
- Shape a brand preference and influence future purchases.
- Generate social media shares and inbound links.
- Put customers in the driver’s seat.
- Help fuel search engine optimisation efforts.
- Increase brand awareness.
- Enable customers to engage with your brand at their point of need, 24/7.
- Generate qualified leads for less money (when compared with traditional marketing).
Inbound marketing tactics need to work hand-in-hand, you cant just write a blog post and sit back and wait for the leads to flood in. Your content needs to have a purpose, be relevant to your target audience, be highly optimised for search engines, have a call-to-action and be shareworthy.
Content is key and the more time and effort you invest, the greater your return will be. It doesn’t need to cost you fortunes, in fact, the more thought and creativity you put into your content such as photos, videos and blog posts, the more likely you will be to attract the right people to your website.
Once you’ve managed to get the right people to your website, how are you going to get them to engage and remember you? Creating call-to-actions, enquiry forms or perhaps free downloads such as whitepapers and tools accessible in exchange of an email address. Once you’ve captured the website visitors details, not only will you be able to stay in touch (provided you have consent to do so) it’ll give you some insight as to what that person is interested in so you can deliver other relevant content to them and tailor future website visit experiences.
Are you looking to generate leads for your business and create an effective inbound marketing strategy? Click here to get in touch with Media Jelly today and kickstart your project.