What is Lead Nurturing? Marketing and Advertising

What is Lead Nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the buyer’s journey.  In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action.

Lead nurturing is the timely, efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context.

Successful lead nurturing helps you focus on providing value to your leads by offering them the information they need at the right time. Each lead you have in your database should be nurtured according to their interests and lifecycle stages.

Pages they’ve visited and content they’ve consumed all indicate shifting interests. Good nurturing adapts the messaging to stay relevant and helps you win new customers, faster. Good nurturing helps you keep up the conversation with your contacts. And this helps you continue to connect after they become customers and could be looking for more information from you and your company.

You provide this value to your customers, and they give you value in return, helping you

grow your business. This is where you see success with lead nurturing. It’s the best of both worlds – growth for your leads and growth for you.

Benefits Of An Active Email List

Email marketing is dead! That is something that most marketers are throwing out there. But they are hiding a big secret. They have an email list of active subscribers that are buying from them.They are trying to put you off so you don’t poach their customers.

There are 2 big benefits of an active email list

  1. They convert into revenue

When an email list is active they are engaged with you and what you are offering. Whenever you position a product in front of them and tell them what results they will get from it, they will undoubtedly trust you and buy from you. But not once, time and time again!

  1. They are your biggest fans and spread the word about you

As an active email list is your loyal fan following, they will rave about you to their friends and family. Yes, it is the good old trustworthy word of mouth. It may be an oldie but it sure is a goodie that will bring you new subscribers that may convert into revenue.

Use Social Media For More Engagement

Lead nurturing is not just for email marketing but can be used on social media. As your competitors are also on social media chasing the same leads, you need a strategy so you don’t lose your lead to your competitors.

Strategy #1 Set Up Custom Ad Audiences

If you are going to remarket an advertising campaign to your leads then it is wise to set up a custom ad audience. A custom ad audience for a specific email list who are at a certain stage of the buyers’ journey.

Strategy #2 Use The Pixel Code

Facebook has the pixel code that you put onto your website or email marketing automation tool that will track your leads and remarket advertisements to them when they are on Facebook.

Google Ads For More Engagement

Remarketing is not just for Facebook but can be used on Google Ads too to engage with your leads.

Lead Nurturing Advertising Marketing in Norwich

Remarketing with Google Ads is done by using tracking cookies. That banner you give to website visitors notifying them that your site uses cookies. Well now you know, it is so that you can remarket to them at a later date.

As you probably can guess it is a pretty powerful tool, as Google is undoubtedly the largest search engine out there. So it is natural the next time they go onto Google or one of their partner sites in the Google Display Network and they will see you and your ad.

Here at Media Jelly we’re able to help you and your business effectively nurture your leads, implementing robust processes and technology generating additional leads for your sales or service teams. Click here to get in touch and get your project started.